Tours de Force: Multi-Day Cycling Events Are Marketing Goldmines

Colorado is crazy for cycling. The state is home to several iconic one- and two-day bike rides that sell out within hours of opening (Copper Triangle and The Triple Bypass), numerous multi-day tours that shepherd thousands across the Rocky Mountains (Ride the Rockies and The Bicycle Tour of Colorado), one of the largest professional bike races in America (The U.S.A. Pro Challenge), and bike-centric towns that welcome cyclists with open arms (Boulder and Denver).

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