Small Is Mighty: As the world gets flatter, opportunity grows fatter for boutique gear and apparel brands.

There was a time, not long ago, that being a “boutique” brand meant having a “boutique”—small, local and exclusive—audience. But as traditional barriers to production and distribution disappear and as marketing and design become increasingly accessible to small-budget startups, brands with decidedly boutique cultures and ethics can realize global reach.

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