LAGUNITAS BORN YESTERDAY PALE ALE IS LIGHTNING IN A BOTTLE.

Here’s a little known story about beer freshness. In the mid-nineties Budweiser was trying to get distributors to consistently buy beer from the brewery instead of bulk buying when it was on sale and then siting on the product. After repeated attempts to force them to comply they came up with a novel approach, they let the consumers force it. When they rolled out their now famous “Born On” dating campaign they effectively created an educated populace that demanded fresh beer.

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